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Marketing and Promotion

Pop up exhibition products for Wil-lec

It's a common mistake in business to assume that advertising is the only promotion in business - it's not! There are a lot of different directions a business can take to promote their message to their customers, although advertising is certainly an important one.

Promotion is all about communicating with your audience. Why because promotion is the way in a business makes its products known to the customers, both current, potential and often forgotten, previous customers.

The Promotional Mix

The main aim of promotion is to ensure that customers know of your products and the positioning of those products. Promotion can also be used to persuade customers that your product is better than your competitors products.

Promotion has many uses in business, such as:

  • Directly increase sales
  • Attract new customers
  • Get people to try your product or service
  • Create awareness by keeping your name in play
  • Inform (or deny)
  • Reassure new customers
  • Create an image
  • Position a product
  • Encourage brand switching
  • To support your distributors

Don't just sell! just tell people what's happening

It's important to understand that people use more than one method of promotion and not all of those methods are directly sales related. One of our clients sends out a monthly report on the state of sales at their established vehicle auction. The email doesn't sell, but truthfully describes what's happening in the market at that time... even when it could be detrimental to trade. It does, however, set them up as the authority in the market place and as the name to trust, they get the auction work when the time arrives.

We create the tools to market and promote, and we'd love to find ways of promoting your brand, services or products and there's more than one way to skin a cat - here's a few things we could do for you, but there's a million more:

  • HTML or Email Marketing
  • Multimedia and Powerpoint Sales Presentations
  • Exhibition design, Planning and Management
  • Pop Up Banners and Stands
  • Posters
  • A host of promotional gizmos
  • PR
  • Advertising Design
  • Direct Mail
Branding development and website for Anthony at Wright Truck NHS NHS - Ready To Lose Weight Jamie Oliver brand development on the Fiddes Payne website We've had an association with Young's Seafood for over 20 years Lees Furnishers E Commerce website Hull Council Protruck Auctions brand identity
Wil-lec Mid Ulster Auctions Findus Derby City Council Disney Auction Fluency Fiddes Payne Manchester Student Homes