After our initial consultation, and a period of getting to know Dennis’ customer base and skills, we put forward three designs that all suited the business. What became very obvious, very quickly is how the visual design needed to take a back seat, and that content was king on this website.
Dennis doesn’t sell ‘garage services’, he sells specialist services to look after his customers cherished toys, services such as rolling road diagnostics, carburetor setup and race car suspension setup. This is a very different proposition to a general garage, and other examples of our car related work, such as Map-Tech Remapping, and is more about specialist services and upgrades. We approached this by way of developing the content, and having a depth of good information about each specific area.
We also looked at ways of driving the most lucrative parts of his business, such as focusing on the Triumph TR, and promoting Vesseys as Lincolnshire’s TR specialist, which he is, and drawing extra TR specific trade in.
Overall Dennis has ended up with a weighty site, full of relevant information, that suits the classic elements of his business. Google appreciates his site and now he’s always on the first page of the results for searches such as ‘Triumph TR6 specialist’, and comfortably at the top of the first page for ‘Triumph TR specialist in Lincolnshire’.
A very quick return on investment for Vesseys