Project Description

Identity and Website Design for Ian Draper Kitchens

Web design and positioning for Ian Draper Kitchens

Brief

Ian wanted (needed!) help with his website, a pretty generic single page site, sold to him by a department of a well know telephone directory.

  • Identity and Branding

  • Website Design

  • Content Development

The Project

It’s sometimes easy for us to make a difference. Ian’s existing website, coupled with the exterior design of his showroom/workshop, instantly positioned him as a supplier of ‘cheap kitchens’. Not that there’s any problem with that, other than his bespoke kitchen company doesn’t sell cheap kitchens, and that’s obvious once you walk through the doors of his showroom.

So this was a mostly a ‘repositioning’ job, making Ian’s identity and website match his business proposition. We started by understanding his business, spending an afternoon with him in both showroom and factory, then after further research on his marketplace, we created a selection of logos and site designs that suited Ian’s business, both now and in the future.

The new site has had a profound effect. There’s minimal expectation of ‘budget kitchens’ from customers, and the customers attracted are matched to the products Ian sells. This in turn means that the client isn’t trying to meet lower budgets, and has more scope to up sell with more creative kitchen designs.

A good result

Branding
Web Design
Print Materials
Marketing
Website and logo design for Ian Draper Kitchens
Web design for local kitchen builder, Ian Draper
Details page - Ian Draper kitchens

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If you would like to have a chat about how we can help with your website, identity or marketing, then give us a call and we’ll come and see you. We love to talk and there’s no obligation, though we’re partial to a cup of tea. We’re more than happy to get out of the studio occasionally ūüėČ

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