After our initial consultation, we proposed a new identity for Jane White Couture Tuition. Formally UCtuition, Jane’s sewing tuition has grown to the point where she is a recognised ‘name’ in the industry and now needed to take things to the next level.
The simple logo and identity work now matches Jane and her business ‘personality’ – mixing both ‘fun and friendly’ with the more serious side of her business, training newly qualified fashion graduates, post-graduate students, textiles teachers and hobby sewers.
We based the website on a WordPress backend, which gives the client the ability to edit, update and add totally new content. It’s very SEO orientated,and the blogs and galleries allow two way conversation ( moderated ) with existing and potential students which I feel is the way forward for business – a great way to drive excitement for now products and services, amongst other things.