The end result of any creative process isn’t simply a result of the designers initial designs, it’s always a reflection of the choices made by the client and the creative responses to though choices. In this case, I guess our planets were aligned, because we’re really, really pleased with the end result.
We kicked the project off with some solid branding and identity work, presenting a good set of real world logos to Rob, before refining the chosen identity. To speed the project along, we developed business cards and email templates before continuing onto the website development.
As usual we spent a lot of time considering the target audience and how Kew should look, and how it should reflect Rob and the kind of work he attracts. In this case Kew is genuine, trustworthy and whilst we can’t call it an established company, we can reflect Robs background, experience and skill set.
Rob entrusted the photography to a local photographer and they were briefed to supply specific shots that again reflected Robs target audience and geographical area, ‘Yorkshire & proud’. Again, I can’t stress how decent photography really helps a website shine.
We’re very happy with this one.