Project Description

Website design, menu and identity work for The Coach House, Humberstone

Website for The Coach House, Humbestone

Brief

The Coach House, or the Coachy as it’s affectionately known, is well known for fine food and events around Cleethorpes and Humbestone.  The Coach House itself is split into two parts, a restaurant and a sports / entertainment bar, and our brief was to present these as two separate entities and give the customers easy access to events and menus.

We also were briefed to look at an eCommerce solution to cover entertainment tickets and voucher sales.

  • Identity & Structure

  • Website Design

  • Content Development

  • Menu design

The Project

Our initial line of attack was, and usually is,  to view everything through the customers eyes. We stepped away from the sports bar, separating the two identities into ‘The Restaurant’ and ‘Jax Bar & Grill’, both under The Coach House Banner. The Restaurant being a fine dining experience, using carefully selected local and seasonal quality foods, as opposed to Jax Bar & Grill that offers offers live entertainment and sports, to compliment its range of steaks, grills, pizza and snacks.  We then looked at some simple identity rules to use for the menu and promotional item design, that neatly suited both areas.

We took the creatives forward onto the printed menu and promotional print design, leaving the clients with a full compliment of templates for future updates.

Futureproofing the site, we built the website on the trusted WordPress platform, giving excellent scale-ability as well as the ability to edit, update and add totally new content, which the client is using on a daily basis. Multiple simple booking forms for the different areas, as well as downloadable pre order forms and menus, as well as an eCommerce solution for ticket sales and voucher sales.

A nice looking and useable result.

Identity
Web Design
Menus & Print
Marketing

Testimonial

We found the team at Nucleus superb to work with, they helped flesh out our ideas and turn my very “back of a fag packet” ideas into reality. They go above and beyond in effort and will really help you sweat the detail to get it right. We go back to them with amends and they are always on time and on budget. Can’t recommend more highly, we will continue to use them till they get sick of my requests 🙂

Alec Dobbie – CEO FanFinders

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