Our initial line of attack was, and usually is, to view everything through the customers eyes. We stepped away from the sports bar, separating the two identities into ‘The Restaurant’ and ‘Jax Bar & Grill’, both under The Coach House Banner. The Restaurant being a fine dining experience, using carefully selected local and seasonal quality foods, as opposed to Jax Bar & Grill that offers offers live entertainment and sports, to compliment its range of steaks, grills, pizza and snacks. We then looked at some simple identity rules to use for the menu and promotional item design, that neatly suited both areas.
We took the creatives forward onto the printed menu and promotional print design, leaving the clients with a full compliment of templates for future updates.
Futureproofing the site, we built the website on the trusted WordPress platform, giving excellent scale-ability as well as the ability to edit, update and add totally new content, which the client is using on a daily basis. Multiple simple booking forms for the different areas, as well as downloadable pre order forms and menus, as well as an eCommerce solution for ticket sales and voucher sales.
A nice looking and useable result.