We spend a lot of time considering the target audience and how the client should look, we call it positioning, and its happening all around you. The best examples are to be found in supermarkets, where ‘own brand’ products are designed to look ‘cheap’, whereas the supermarkets also sells their ‘finest’ or ‘best’ versions of a similar product, all priced accordingly. Each are targeting a different demographic. Sometimes looking genuine, trustworthy and established is worth more to a potential buyer, than something overly modern and fussy. Though it’s different in every case, you may want to sell a budget product or appear expensive and bespoke.
So, for Anthony, after an initial consultation, a good look at the opposition, and some background market research, we proposed a play on the clients name, ‘Wright-Truck’ and developed a strongly coloured, recogniseable brand that let Anthony hit the ground running. We presented six sets of creatives – all that would have fitted neatly into the marketplace, and after the clients feedback, we developed one design into the new Wright-Truck, truck sales website.
Now, some years later and we’ve recently launched a second Wright-Truck website, and we love it.
It’s all about clear clean content, easy to access, and all the relevant info to hand, where and when you need it. There’s no excuse for not showcasing your products – buyers aren’t going to be wooed by three shabby pictures.
Wright-truck doesn’t carry a lot of stock, but they certainly make them count.