So looking a bit further and there’s bigger issues to solve. What colour uniforms, how do we differentiate the supervisors, how should my email signatures look, how should I tone my communications? A corporate identity is the overall image with which your company can be identified. It’s the sum of all the attributes and values a company has, its ‘personality’, its reason of being, its life and its soul. This image or personality will make the company identifiable and different from the rest and it will also determine its positioning in the world. The overall identity is formed by all the pieces that make up its communication styles, such as logos, website, advertising, letterhead, business cards, folders, inserts etc. But as before, it’s all about consistency of message.
Our identity work is designed for you and your business, we don’t have a catalogue of logos that we can slip your name under. Your identity should be carefully positioned to suit both your needs and the needs of the market, specifically your market. In the most basic terms, it’s all about positioning, an undertaker’s logo should not look like a kindergarten’s logo! So don’t skimp! our logo work starts from as little as a hundred pounds and we can design a package to suit your needs.