Project Description

Web Design and Identity for Mortgage Brokers Kew Property Finance


This was a second commission by Rob, who, after leaving a successful insurance brokers, wanted to focus on a more individual approach to property finance solutions where he can now be more hands on. Rob started the business with the sole aim of securing finance for any type of property purchase from Grade 1 listed ruins to brand new development projects. Our brief was to develop a brand identity for Kew Property Finance, that would reflect Robs experience and his target audience. Then to develop an online presence, leading to production of a WordPress based sales site, and finally to look at email headers and print. The key aspect was that he needed a presence that would look established and trustworthy from day one, as well as being a reflection of Rob and his aspirations for Kew Property Finance.

  • Brand Development

  • Website Design

  • Stationary

The Project

The end result of any creative process isn’t simply a result of the designers initial designs, it’s always a reflection of the choices made by the client and the creative responses to though choices. In this case, I guess our planets were aligned, because we’re really, really pleased with the end result.

We kicked the project off with some solid branding and identity work, presenting a good set of real world logos to Rob, before refining the chosen identity. To speed the project along, we developed business cards and email templates before continuing onto the website development.

As usual we spent a lot of time considering the target audience and how Kew should look, and how it should reflect Rob and the kind of work he attracts. In this case Kew is genuine, trustworthy and whilst we can’t call it an established company, we can reflect Robs background, experience and skill set.

Rob entrusted the photography to a local photographer and they were briefed to supply specific shots that again reflected Robs target audience and geographical area, ‘Yorkshire & proud’.  Again, I can’t stress how decent photography really helps a website shine.

We’re very happy with this one.

Web Design
Print Materials


Barrie and Chris have been great throughout my logo design and website creation. When I originally approached them with the work I needed doing, I was fairly relaxed about timescales and had 3 months to get everything sorted, unfortunately that started changing rapidly and Barrie and Chris were extremely flexible and managed to shave off just over a month from the originally agreed timescales without compromising on the quality of work. This is the second time I’ve used Nucleus and will be using them again for future projects.


Rob Kewley – Director Kew Property Finance

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