Instantly recognisable logos

A brand is so much more than a pretty logo, it’s got to work a lot harder than you’d expect.

A brand represents how a business, product, or service is perceived by its audience. For your customers your brand represents assurance, trust and a promise, for your staff, your brand represents pride and belonging.

A simple logo

Your logo needs to be professional, recognisable and suitable for your marketplace. There really isn’t room for something knocked up by a neighbor’s son for a fiver when you’re expecting to get respect and reassurance out of it. You need a simple strong identity that can be the backbone of all your communication, then match that logo with a selection of fonts and a palette of colours.

A common misconception, particularly among owners of small businesses, is that their identity is just the logo, but of course it’s a lot more. It’s all about consistency of image.

A simple strong identity is the backbone of all your communications and gives customers the right impression

Corporate Identity

So looking a bit further and there’s bigger issues to solve. What colour uniforms, how do we differentiate the supervisors, how should my email signatures look, how should I tone my communications? A corporate identity is the overall image with which your company can be identified. It’s the sum of all the attributes and values a company has, its ‘personality’, its reason of being, its life and its soul. This image or personality will make the company identifiable and different from the rest and it will also determine its positioning in the world. The overall identity is formed by all the pieces that make up its communication styles, such as logos, website, advertising, letterhead, business cards, folders, inserts etc. But as before, it’s all about consistency of message.

Your Identity

Our identity work is designed for you and your business, we don’t have a catalogue of logos that we can slip your name under. Your identity should be carefully positioned to suit both your needs and the needs of the market, specifically your market. In the most basic terms, it’s all about positioning, an undertaker’s logo should not look like a kindergarten’s logo! So don’t skimp! our logo work starts from as little as a hundred pounds and we can design a package to suit your needs.

Responsive Website Design for Lees Furnishers of Grimsby

We’re proud to have providing digital services for Lees Furnishers for nearly ten years.


Ready to Talk?

If you would like to have a chat about how we can help with your website, identity or marketing, then give us a call and we’ll come and see you. We love to talk and there’s no obligation, though we’re partial to a cup of tea. We’re more than happy to get out of the studio occasionally 😉

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