Bigger Isn’t Always Better – the advantages of a small agency
Bigger Isn’t Always Better when deciding on a design agency. There are many factors a business has to consider when choosing a design agency, such as what services agency offers, its location, and its past work with other similar companies. Beyond these things, it’s also worth weighing an agency’s size.
- Is your prospective agency a boutique with a handful of employees
- Is it a massive global agency with professionals based out of numerous office?
- Or an agency that falls somewhere in the middle?
While it seems like a big agency would be the best option of the three, there’s plenty of reasons to think small.
Brands typically hire big creative agencies because they have the infrastructure, resources, and pedigree, which give business owners that warm and cosy feeling. But smaller agencies, such as ourselves, offer the same skills as larger firms but have distinct advantages as they can work more closely with you to achieve the results you want to achieve – at a fraction of the price.
There’s a common belief that the more you spend on a marketing or design campaign, the better it will be. But where’s that money being spent?
Large agencies have a lot of employees, account handlers, support staff, high utility bills, and large, attractive offices. These things are all hallmarks of a large agency, but they don’t come cheap, and that cost is directly passed onto the client with every invoice.
Fortunately overhead costs aren’t an issues when working with Nucleus, which is great news for small businesses who don’t have overwhelming budgets for marketing, web design, or social media strategy. We only bring in expertise when it’s needed for a particular project and that means that you pay for only the people used on your job.
Still as Creative, Just More Adaptable
It’s not agency size that matters most, but how well they understand the needs, objectives, and struggles of your business and market and develop solutions to solve them. Whereas larger agencies have a ‘one size fits all’ approach, smaller organizations are more likely to adjust to their client. When it comes to creativity and innovation, we’ve got it all, and that’s without the big staff and bloated budgets.
Talk Directly to the Creatives
Call us and you’ll only ever speak to the creatives – never to account handlers or receptionists. Our past history of working for large national agencies has taught us that direct communication between client and designer is the way forward, letting us hear your voice and your opinions to translate your vision into words, images, and experiences.
You’re not just an invoice – you’re a valued client.